Global Management Strategic and Interpersonal

Global Management Strategic and Interpersonal
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  • ISBN-13: 9780130619648
  • ISBN: 0130619647
  • Publication Date: 2002
  • Publisher: Prentice Hall


Deresky, Helen


This brief edition of Helen Deresky's market-leading text,International Management: Managing Across Borders and Cultures,Third Edition, offers professors the flexibility of a core text that they can supplement with Cases, Simulations, or Readings. GLOBAL MANAGEMENThelps students develop global vision and management skills at the organizational, strategic, and interpersonal level. GLOBAL MANAGEMENTemphasizes how culture interacts with other national and international factors to affect managerial process and behavior. GLOBAL MANAGEMENTillustrates current developments and trends through: Chapter Opening Profilesfeaturing Nokia's China Strategy or the results of the Daimler-Chrysler alliance. Comparative Management in Focussections that give in-depth coverage of selected topics in specific countries such as "Motivation in Mexico" and "Negotiating with the Chinese." Global IT Applicationsshow how many companies are using the internet to enhance their communications, marketing, and sales. For more information. on learning and teaching aids available with this text, visit www.prenhall.com/managementDeresky, Helen is the author of 'Global Management Strategic and Interpersonal', published 2002 under ISBN 9780130619648 and ISBN 0130619647.

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