Caitlin Friedman started her own business in 1999 and hasn't looked back. A native of Amherst, Massachusetts, she has been a public relations and marketing expert for more than ten years. Currently, she divides her time between New York City and Chatham, New York Kimberly Yorio went out on her own in 1998 after eight years working for other companies, big and small. Her expertise publicizing cookbooks, food television shows, and culinary personalities led to the successful partnership with Caitlin Friedman and the creation of YC Media in 2000. She lives with her husband and son in Weehawken, New JerseyFriedman, Caitlin is the author of 'Girl's Guide to Starting Your Own Business Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur', published 2005 under ISBN 9780060521585 and ISBN 0060521589.