Now available in paperback format and thoroughly updated to reflect the latest CSWE ethical standards and current social work literature, this hands-on text offers a practical, user-friendly, and comprehensive introduction to foundation macro practice. Encouraging you to build on their one-on-one (micro) and group (mezzo) communication skills, the authors outline a guided, step-by-step plan for community and organizational change. Two models -- Prepare and Imagine -- form the heart of the book, providing valuable frameworks for effective macro social work practice. A running case study illustrates these models in action. The authors' coverage of such skills as working with the media, using new technological advances, fundraising, grant writing, and working within court settings -- as well as lively vignettes and a wide variety of highlights that include hands-on tips and sample forms -- will further enhance your expertise.Kirst-Ashman, Karen K. is the author of 'Generalist Practice with Organizations and Communities', published 2008 under ISBN 9780495507154 and ISBN 0495507156.