Can you really make money playing the lottery? How do companies make larger profits after cutting their television advertisements? Why are financial reports like a game of five-card draw? Whether you're a veteran in the business game or have just sat down to play, this book will teach you the importance of rules and how to use them to your advantage. Here you can learn the basic strategies for being competitive in a variety of situations, from the blackjack table to the boardroom table. Pull up a chair and prepare to solve gaming problems as they relate to the business and economic environments today. Features: Reduced coverage of calculus makes content accessible to a larger audience without sacrificing essential subject matter. Topics now include examples from popular media events such as the Enron scandal and the film A Beautiful Mind. Additional coverage on chance in games involves a tour of the gaming and entertainment industry in the United States. Engaging content development teaches theories through the use of creative examples before they are taught as models and applications. About Roy Gardner: As the author or contributor to more than 50 journal articles and a dozen books, Roy Gardner specializes in game theory and its applications to economic and politicallife. The science foundations of the United States, France, and Germany, the Swedish Ministry of Foreign Aid, and the Eurasia Foundation have funded his research, and he has also served on the National research Council Panels for Economics and the History and Philosophy of Science.Gardner, Roy is the author of 'Games for Business and Economics', published 2003 under ISBN 9780471230717 and ISBN 0471230715.
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