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9780130307941

Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage
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  • ISBN-13: 9780130307941
  • ISBN: 0130307947
  • Edition: 2
  • Publication Date: 2001
  • Publisher: Prentice Hall PTR

AUTHOR

Barney, Jay B.

SUMMARY

Unlike other texts in its field, Jay B. Barney'sGaining and Sustaining Competitive Advantage, Second Editionprovides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.Barney, Jay B. is the author of 'Gaining and Sustaining Competitive Advantage', published 2001 under ISBN 9780130307941 and ISBN 0130307947.

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