Future of Brands Twenty-Five Visions

In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge?The Future of Brandsoffers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success.Lavishly illustrated,The Future of Brandsis essential reading for anyone interested in the future of brands and branding.Clifton, Rita is the author of 'Future of Brands Twenty-Five Visions' with ISBN 9780814737668 and ISBN 0814737668.