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Publisher: Neal-Schuman Publishers
This highly readable manual offers librarians and trustees expert advice on competing successfully for scarce monies. Beginning with an overview of the principles and the planning stages of fundraising, it then covers -- in clear, concise steps -- such specifics as how to establish a foundation, getting more money from governing bodies, increasing library funding through referenda, when to use professional fundraisers, and utilizing direct mail effectively. Includes checklists, sample letters, budgeting sheets, handouts, and donation cards.James Swan is the author of 'Fundraising for the Small Public Library (How-To-Do-It Manuals for Librarians)' with ISBN 9781555700775 and ISBN 1555700772.
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