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9780618427598

Fundamentals of Strategic Management

Fundamentals of Strategic Management
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  • Comments: 1st Edn. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book below standard used condition: slightly marked inside, heavily worn covers, edges and binding

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  • ISBN-13: 9780618427598
  • ISBN: 0618427597
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Houghton Mifflin College Div

AUTHOR

Parthasarthy, Raghavan

SUMMARY

"Fundamentals of Strategic Management" emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as "Harvard Business Review" and "Business Week."The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts."Strategy in Practice" boxes highlight real-world examples of successful initiatives employed by organizations such as Intel and Colgate-Palmolive, as well as the challenges encountered by companies such as Levi Strauss and Sears.Throughout the text, models and diagrams reinforce the author's "strategy in action" approach and provide a visual representation of key concepts.A glossary supports students as they encounter new terms in the text and prepare for exams.Two chapter-ending continuing cases help students connect topical coverage to authentic issues in the workplace: Southwest Airlines (in Chapters 2 through 5) and Pepsi-Cola (in Chapters 6 through 10).End-of-chapter "Discussion Questions" and "Projects" aid student comprehension and promote critical thinking about the topics presented in each chapter.A robust supplements package provides a wealth oflearning and teaching resources for students and instructors, including Micromatic, a strategic management simulation, and a variety of cases in the HMXChange Business Case Database.Parthasarthy, Raghavan is the author of 'Fundamentals of Strategic Management ', published 2006 under ISBN 9780618427598 and ISBN 0618427597.

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