George W. Coleman, the well-known advertising expert, wrote at the time of the original publication in 1920: "Just the right tonic for a sick world, without any doubt. I wish every business man in the country would read it, especially the younger men, just coming into power. Mr. Babson sees clearer and farther than any business man I know and has the courage and devotion to say what he sees."And the Western Christian Advocate said: "Have you heard of Roger Babson, the great statistician and business expert? Then listen; he has written a book. You can read it in an hour. It is just the thing you want to reach the apathetic man who passes up the church and spends his powers and energies on patriotism and good citizenship. Get this book at once. Read it."Roger Ward Babson (1875-1967) achieved many successes in his lifetime. His personal and professional accomplishments as entrepreneur, educator, and philanthropist demonstrate the merits of his particular formula for success: the combination of tradition and innovation. . Roger W. Babson founded Babson's Reports in 1904, now the oldest investment newsletter in America, and was credited with predicting the 1929 stock market crash. In June 1919 Roger Babson announced the establishment of a school of business administration to provide not only practical but also ethical training for young men wishing to become business executives. On September 3, 1919, with an enrollment of 27 students, the Babson Institute (renamed Babson College in 1969) held its first classes. Today the college is recognized as one of the premier schools in the country for the training of entrepreneurs.Babson, Roger W. is the author of 'Fundamentals of Prosperity What They Are and Whence They Come', published 2002 under ISBN 9780894992117 and ISBN 0894992112.