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9780072435764

Fundamentals of Media Effects

Fundamentals of Media Effects
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  • ISBN-13: 9780072435764
  • ISBN: 0072435763
  • Edition: 1
  • Publication Date: 2001
  • Publisher: McGraw-Hill College

AUTHOR

Bryant, Jennings, Thompson, Susan

SUMMARY

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.Bryant, Jennings is the author of 'Fundamentals of Media Effects', published 2001 under ISBN 9780072435764 and ISBN 0072435763.

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