Fundamentals of Customer-Focused Management Competing Through Service

JOBY JOHN is Professor and Chair of the Marketing Department at Bentley College in Waltham, Massachusetts. During his twenty-year career in business education, he has conducted research in customer-focused management and services marketing, led executive seminars, and lectured in business management programs in over ten different countries. He has served as chair of the special interest group for services marketing of the American Marketing Association and as the President of its Boston Chapter.John, Joby is the author of 'Fundamentals of Customer-Focused Management Competing Through Service' with ISBN 9781567205640 and ISBN 156720564X.