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5183604

9782940373185

Fundamentals of Creative Advertising

Fundamentals of Creative Advertising
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9782940373185
  • ISBN: 2940373183
  • Publication Date: 2006
  • Publisher: AVA Publishing

AUTHOR

Burtenshaw, Ken, Mahon, Nik, Barfoot, Caroline

SUMMARY

Providing an introduction to the key elements of creative advertising, this title takes the reader step-by-step through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns.Burtenshaw, Ken is the author of 'Fundamentals of Creative Advertising ', published 2006 under ISBN 9782940373185 and ISBN 2940373183.

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