794676
9780314064776
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Offering a brief introduction to corporate finance, this text is devoted to coverage of core financial management topics and avoids unnecessary mathematics. Emphasis is on the concepts, logic, and intuition underlying financial decision-making. This text utilizes a financial balance sheet framework throughout in order to help students visualize how financial decision-making affects other areas of the firm (e.g. marketing, human resources, operations, etc.). This framework is coupled with a decided emphasis on a dominating theme of valuation. It includes a capstone chapter containing two cases, allowing students to reflect upon the entire conceptual scheme they have mastered.J. W. Thomas Byrd is the author of 'Foundations of Corporate Finance', published 1995 under ISBN 9780314064776 and ISBN 031406477X.
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