Jose Johnston is assistant professor of sociology at the University of Toronto. Her major area of research is the sociology of food. Her work ties together several research threads including globalization, political-ecology, culture, and consumerism. Shyon Baumann is associate professor of sociology at the University of Toronto. He studies the sociology of culture, the arts, and the media. He is the author of Hollywood Highbrow: From Entertainment to Art, and is currently studying the production and content of television advertising.Baumann, Shyon is the author of 'Foodies' with ISBN 9780415965378 and ISBN 0415965373.