5082293

9780750669979

Financial Services Marketing An International Guide to Principles And Practice

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  • ISBN-13: 9780750669979
  • ISBN: 0750669977
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Waite, Nigel, Ennew, Christine T.

SUMMARY

Christine Ennew is Professor of Marketing and Dean of Faculty of Law and Social Sciences at the University of Nottingham Nigel Waite CEO of The Canford Centre for Customer Development, Special Professor of Marketing at Nottingham University Business School, and Visiting Professor in Financial Services Marketing at Bournemouth UniversityWaite, Nigel is the author of 'Financial Services Marketing An International Guide to Principles And Practice', published 2006 under ISBN 9780750669979 and ISBN 0750669977.

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