Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers

In an era of deregulation, tax revisions, cost cutting, and unpredictable markets, sound financial planning is a critical variable in any company's continued profitability. This book offers a clear, concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual generation of sales forecasts and budgets--it is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely impact on profits of a number of internal and external forces. Each of the steps in this complex process is fully described here so that the reader gains a complete understanding of how to produce effective financial forecasts for his or her own firm.Wallace N. Davidson is the author of 'Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers', published 1988 under ISBN 9780899302652 and ISBN 0899302653.