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9780072850536

Financial Accounting
Financial Accounting
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  • ISBN-13: 9780072850536
  • ISBN: 0072850531
  • Publisher: McGraw-Hill Higher Education

AUTHOR

SUMMARY

Libby/Libby/Short wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Libby/Libby/Short is the only financial accounting text to successfully implement a real-world, single focus company approach in every chapter. Students and instructors have responded very favorably to the use of focus companies and the real world financial statements. The companies chosen are interesting and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting.This text has enjoyed tremendous success, and will continue to do so because of its timely, real world and relevant content, its solid pedagogical features, and its appropriate balance of innovative and traditional content.Libby, Robert is the author of 'Financial Accounting ' with ISBN 9780072850536 and ISBN 0072850531.

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