4659253

9780078682957

Fashion Marketing

Fashion Marketing
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  • Comments: Brand new. ISBN 0078682959 Fashion Marketing (C.)2006

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  • ISBN-13: 9780078682957
  • ISBN: 0078682959
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Ekstrom, Gigi, Justiss, Margaret, McGraw-Hill-Glencoe Staff

SUMMARY

The new "Glencoe Marketing Series: Fashion Marketing" focuses on fashion marketing, management, and merchandising. Developed to meet state standards and objectives, the "Glencoe Marketing Series" books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the "Glencoe Marketing Series" also function as supplemental texts for Marketing I courses that may use "Marketing Essentials,"Ekstrom, Gigi is the author of 'Fashion Marketing ' with ISBN 9780078682957 and ISBN 0078682959.

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