Fashion Forecasting

A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation and presentation.Brannon, Evelyn L. is the author of 'Fashion Forecasting', published 2005 under ISBN 9781563673504 and ISBN 1563673509.