750024
9780060081980
Publicity first, advertising second is the provocative message of this book from marketing gurus Al and Laura Ries. The text includes case histories and a step-by-step plan for creating buzz in the PR era.Ries, Al is the author of 'Fall of Advertising and the Rise of Pr', published 2002 under ISBN 9780060081980 and ISBN 0060081988.
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