750024
9780060081980
Fall of Advertising and the Rise of Pr
by Ries, Al, Ries, Laura
by Ries, Al, Ries, Laura
258973
List Price
Discount
72% Off
You Save
$18.13
About this item
- Condition: New
- Provider: Orion Books Contact
- Provider Rating: 93%
- Ships From: Arlington, TX
- Shipping: Standard
18495
List Price
Discount
93% Off
You Save
$23.23
About this item
- Condition: Good
- Provider: YourOnlineBookstore Contact
- Provider Rating: 88%
- Ships From: Houston, TX
- Shipping: Standard, Expedited
496390
List Price
Discount
40% Off
You Save
$10.00
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books cannot guarantee unused access codes or working CD's!
Product details
- ISBN-13: 9780060081980
- ISBN: 0060081988
- Edition: 1
- Publication Date: 2002
- Publisher: HarperCollins Publishers
AUTHOR
SUMMARY
Publicity first, advertising second is the provocative message of this book from marketing gurus Al and Laura Ries. The text includes case histories and a step-by-step plan for creating buzz in the PR era.Ries, Al is the author of 'Fall of Advertising and the Rise of Pr', published 2002 under ISBN 9780060081980 and ISBN 0060081988.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
