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9780273710189

Exploring Corporate Strategy

Exploring Corporate Strategy
$44.39
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Product details

  • ISBN-13: 9780273710189
  • ISBN: 0273710184
  • Publication Date: 0011
  • Publisher: Prentice Hall PTR

AUTHOR

Johnson, Gerry, Scholes, Kevan, Whittington, Richard

SUMMARY

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.Johnson, Gerry is the author of 'Exploring Corporate Strategy ', published 0011 under ISBN 9780273710189 and ISBN 0273710184.

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