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Publication Date: 2002
Publisher: Prentice Hall
Courtland L. Bovee, John V. Thill
DON'T JUST READ. LEARN! The activebook experience is an interactive, online, digital book that integrates multimedia resources with the textbook to greatly enhance student learning. THE active book EXPERIENCE: Uses the Web for what it's good at! An activebook experience takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Our Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Our Active Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed. Lets students learn the way they learn best! The activebook experience engages students of all learning styles through our online print, audio, and video resources. Students can annotate their activebookT11 experience and customize their view of the book's dynamic resources. Gives students more for less! The activebook experience gives students multimedia and interactive content, and costs less than traditional textbooks. Even though the core text is retained in print, the print component is shorter than a traditional text. The boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component. www.prenhall.com/myactivebookCourtland L. Bovee is the author of 'ActiveBook, Excellence in Business Communication (5th Edition)', published 2002 under ISBN 9780130663696 and ISBN 0130663697.
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