KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter. It starts withOrient, which outlines what is going to be covered in the chapter and then connects these topics with a "role-model" business professional. Next isExplore, which looks at the skills that their "role-model" used in order to be successful. Third isConfirm, which revisits what they have learned in the chapter. And, finally,Applyallows students to use the skills they have learned in the chapter. MARKET: For introductory level business students.Thill, John V. is the author of 'Excellence in Business ', published 2006 under ISBN 9780131870475 and ISBN 0131870475.