Public Speaking, 1 st Edition Mark V. Redmond, Iowa State University Denise Vrchota, Iowa State University The authors' unique approach to public speaking as an everyday communication event helps students learn to speak effectively to positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences. This unique approach to public speaking helps students learn to evaluate the speaking situation and then apply strategies for devising and delivering effective presentations. The focus is on learning to speak effectively in the various types of situations that students will face every day in their college, personal, and professional lives. Strategies are taught that will help students tailor their presentations to their audience based on the different needs of three audience types. Speaking examples, many illustrated by video clips, illustrate the concepts. Features Strong focus on everyday speaking situations. The text includes examples from a variety of formal and informal speaking occasions, demonstrating the importance of public speaking skills in college life and beyond. Students will be equipped to apply their public speaking skills to the presentations that are likely to occur in their lives. Unique applied approach to audience analysis. Since successful presentations depend on a strong connection between speaker and audience, the authors have made this an overarching focus in the text. In Chapter 6 students learn how to analyze an audience. In the remaining chapters they learn how to apply the information they've learned about the audience to every aspect of the speechmaking process. Unique strategic approach to speaking. Because audience disposition toward the speaker is a key factor for determining the strategic plan, the authors provide different speaking strategies for the three major variations in audience disposition: positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences. Early coverage of delivery. Because of the importance of developing good delivery skills early on in the semester, the text presents a full chapter of delivery techniques in Chapter 4. Sample everyday speeches model the speaking concepts taught. A range of types of sample speeches and speech excerpts illustrate the concepts including many in video format on MySpeechLab. An application exercise at the end of each chapter, "Video Experience,"offers the opportunity for students to examine and analyze some of the speeches. Praise for Public Speaking Yes. Bravo! This is what being a competent communicator is all about. ~ Melinda S. Womack, Santiago Canyon College I applaud the authors' thinking. Basing organization on critical and anaRedmond, Mark V. is the author of 'Everyday Public Speaking ', published 2006 under ISBN 9780205500253 and ISBN 0205500250.