Everyday Is Opening Day On Life, the Family Legacy and Why Fun Is Good

The Veeck family began its baseball roots with William Louis Veeck daring he could run the Chicago Cubs better than notorious owner William Wrigley. Wrigley accepted the offer. William Veeck was right.Throughout his career, William's son, Bill, owned American League teams in Cleveland, St. Louis and Chicago. He was enshrined in the Baseball Hall of Fame in Cooperstown for his ground-breaking promotions and baseball innovations like sending a midget to bat, developing the exploding scoreboard, inventing ballpark giveaways and introducing the first African-American player -- Larry Doby -- to the American League.Those were big shoes to fill for Bill's son, Mike, who was reluctant at first to keep the tradition alive during his young "rock & roll" years. When Mike joined his father with the Chicago White Sox, and things were going well, Major League Baseball blacklisted him. Disco Demolition Night was a harmless prank to many, but not to the suits in baseball. Losing his livelihood threw Mike into a decade-long battle with alcohol, which ended a marriage. Out of the depths of obscurity, baseball gave Mike a second chance, and for 10 years has seen its great reward for doing so.Mike Veeck expounds in his autobiography, how being the son of one of baseball's all-time great owners has influenced his career as one of today's most innovative marketers. His story goes from hitting rock bottom to becoming co-owner of several Minor League baseball teams. Learn how Mike, a much sought-after motivational speaker, got here and why he knows he's so lucky. The Veeck mind is back at work, breathing new, fun life into baseball. The mantra, "Fun is Good", has returned to the game because, inVeeck's mind, Every Day is Opening Day.Veeck, Mike is the author of 'Everyday Is Opening Day On Life, the Family Legacy and Why Fun Is Good', published 2003 under ISBN 9781584970149 and ISBN 1584970146.