Everybody Eats: Supermarket Consumers in the 1990s - Marcia Mogelonsky - Paperback

This is the first book to focus exclusively on supermarket shoppers & the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters & hidden influencers (young children & teenagers). It further divides consumers in terms of region, race & ethnicity & economic groups. You'll learn about heavy economizers--shoppers who use five or more money saving strategies, how different groups of consumers respond to new products, & how you can help consumers manage the sea of product information they face every time they enter the supermarket. ALSO FROM AMERICAN DEMOGRAPHICS BOOKS: TARGETING TRANSITIONS: Marketing to Consumers During Life Changes (ISBN 0-936889-29-2, $39.95); THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze & Use Information About Your Customers, 3rd edition (ISBN 0-936889-24-1, 1993, $49.95); THE AMERICAN FORECASTER ALMANAC: 1994 Business Edition (ISBN 0-936889-26-8, 1994, $29. 95); HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques & Information Sources for Health Care Executives (ISBN 0-936889-18-7, 1993, $42.50); TARGETING FAMILIES: Marketing to & Through the New Family Structures (ISBN 0-936889-22-5, 1993, $39.50); THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9, 1993, $39.50); SEASONS OF BUSINESS: The Marketers Guide to Consumer Behavior (ISBN 0-936889-12-8, 1991, $34.95); BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-X, 1991, $34.95); SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4, 1992-$24.95); DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8, 1991, $39.99); CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-X, 1990, $34.95). American Demographic Books, P.O. Box 68, Ithaca, NY 14851. To order call 800-828-1133.Mogelonsky, Marcia is the author of 'Everybody Eats: Supermarket Consumers in the 1990s - Marcia Mogelonsky - Paperback' with ISBN 9780936889320 and ISBN 0936889322.