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9780618605361

Essentials of Strategic Management

Essentials of Strategic Management
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  • ISBN-13: 9780618605361
  • ISBN: 0618605363
  • Edition: 1
  • Publication Date: 2008
  • Publisher: Houghton Mifflin

AUTHOR

Gareth R. Jones, Charles W. L. Hill

SUMMARY

Essentials of Strategic Management is a brief version of the authors' market-leading text, Strategic Management: An Integrated Approach, 7/e. The Essentials text follows the same framework as the larger book, helping students to identify and focus on core concepts in the field in a more concise, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues oGareth R. Jones is the author of 'Essentials of Strategic Management', published 2008 under ISBN 9780618605361 and ISBN 0618605363.

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