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9780030288920

Essentials of Services Marketing Concepts, Strategies & Cases

Essentials of Services Marketing Concepts, Strategies & Cases
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  • ISBN-13: 9780030288920
  • ISBN: 0030288924
  • Edition: 2
  • Publication Date: 2001
  • Publisher: Cengage South-Western

AUTHOR

Hoffman, K. Douglas, Bateson, John E. G.

SUMMARY

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.Hoffman, K. Douglas is the author of 'Essentials of Services Marketing Concepts, Strategies & Cases', published 2001 under ISBN 9780030288920 and ISBN 0030288924.

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