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9780324282924
Essentials of Marketing With Infotrac
by Lamb, Charles W., Hair, Joseph F., McDaniel, Carl
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Product details
- ISBN-13: 9780324282924
- ISBN: 0324282923
- Edition: 4
- Publication Date: 2004
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.Lamb, Charles W. is the author of 'Essentials of Marketing With Infotrac', published 2004 under ISBN 9780324282924 and ISBN 0324282923.
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