Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management
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  • ISBN-13: 9780131440296
  • ISBN: 0131440292
  • Edition: 4
  • Publication Date: 2004
  • Publisher: Prentice Hall PTR


Zimmerer, Thomas W., Scarborough, Norman M.


I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Forms of Ownership and Franchising. 5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS. 6. Building a Marketing Plan. 7. E-Commerce and the Entrepreneur. 8. Advertising and Pricing for Profit. IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS. 9. Managing Cash Flow. 10. Creating a Successful Financial Plan. 11. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Financing: Equity and Debt. 12. Choosing a Location and Layout. 13. Global Aspects of Entrepreneurship. 14. Building and Leading a Successful Team. Endnotes. Index.Zimmerer, Thomas W. is the author of 'Essentials of Entrepreneurship and Small Business Management', published 2004 under ISBN 9780131440296 and ISBN 0131440292.

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