4380564

9780415328265

Essentials Of Corporate Communication Implementing Practices for Effective Reputation Management

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  • ISBN-13: 9780415328265
  • ISBN: 0415328268
  • Publication Date: 2007
  • Publisher: Routledge

AUTHOR

Van Riel, Cees, Fombrun, Charles

SUMMARY

Cees B. M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University In The Netherlands and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.Van Riel, Cees is the author of 'Essentials Of Corporate Communication Implementing Practices for Effective Reputation Management', published 2007 under ISBN 9780415328265 and ISBN 0415328268.

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