Affordable and fascinating! With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, ESSENTIALS OF BUSINESS LAW is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout the text the authors "teach by example" using activities that enhance active learning by showing you how to think through issues from a lawyer's perspective. No other text is as effective at helping you learn how to apply concepts and contexts in practice, and in teaching you why business law matters not only to your career but also to your daily life.Beatty, Jeffrey F. is the author of 'Essentials of Business Law ', published 2007 under ISBN 9780324537123 and ISBN 0324537123.