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9780324353631

Entrepreneurship
Entrepreneurship
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  • ISBN-13: 9780324353631
  • ISBN: 0324353634
  • Publication Date:
  • Publisher: Thomson Learning

AUTHOR

SUMMARY

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers -- and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"-- confident, focused individuals who take initiative to orgaGartner, William B. is the author of 'Entrepreneurship ', published 2008 under ISBN 9780324353631 and ISBN 0324353634.

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