4170217

9780256035438

Entrepreneurship: Starting, Developing and Managing a New Enterprise
Entrepreneurship: Starting, Developing and Managing a New Enterprise
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  • ISBN-13: 9780256035438
  • ISBN: 0256035431
  • Publication Date:
  • Publisher: Irwin Professional Publishing

AUTHOR

SUMMARY

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .Robert D. Hisrich is the author of 'Entrepreneurship: Starting, Developing and Managing a New Enterprise', published 1989 under ISBN 9780256035438 and ISBN 0256035431.

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