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9780538436007

Entrepreneurship Ideas in Action
Entrepreneurship Ideas in Action
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  • ISBN-13: 9780538436007
  • ISBN: 053843600X
  • Edition: 2
  • Publication Date:
  • Publisher: Cengage South-Western

AUTHOR

SUMMARY

Take students step-by-step through the entire process of owning and managing a business. Focus their attention on the real skills required of entrepreneurs - start with meeting a market need and work through planning, financing, incorporating technology, hiring, managing, and avoiding legal problems. Students learn by doing using the innovative, activity-based Business Plan Project built into every chapter. Combine activities and lessons from the Workbook, web site, Instructor's Annotated Edition, and Video to create a multimedia learning experience. Special Features Enhance Learning * Entrepreneurship in Action with DECA Prep Prepare for DECA competitive events in every chapter * Build a Business Open each chapter with a thought-provoking scenario * Net Worth Incorporate internet activities in every chapter * In Class Activity Provide learning opportunities for small groups * This Is Your Business Project Complete a comprehensive business plan by the end of the book * What Went Wrong? Analyze situations in which businesses did not succeed * Entrepreneurial Timeline Study historical success stories from around the world * You Can Say That Again! Inspire students with quotes from entrepreneurs Comprehensive Teaching Package Student Materials * Student Text * Student Workbook Multimedia * CNN Video * Web site: www.ideas-in-action.swep.com Instructor Materials * Instructor's Annotated Edition * Instructor's Resource CD (PowerPoint slides, Lesson Plans, Video Discussion Guide) * Instructor's Resource Box (Instructor's Edition of the Student Workbook, Chapter Tests, and Activity Masters; Activity Masters for Business Math, Communications, International Business, and Ethics; and seven Teaching Tools books) * ExamViewR CD (assessment software with test bank) * Chapter Tests.Greene, Cynthia L. is the author of 'Entrepreneurship Ideas in Action', published 0007 under ISBN 9780538436007 and ISBN 053843600X.

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