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Publication Date: 2001
Publisher: McGraw-Hill College
Hisrich, Robert D., Peters, Michael P.
Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.Hisrich, Robert D. is the author of 'Entrepreneurship', published 2001 under ISBN 9780072536201 and ISBN 0072536209.
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