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9780132281744

Entrepreneurship (4th Edition)
Entrepreneurship (4th Edition)
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  • ISBN-13: 9780132281744
  • ISBN: 0132281740
  • Edition: 4
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.Peggy A. Lambing is the author of 'Entrepreneurship (4th Edition)', published 2006 under ISBN 9780132281744 and ISBN 0132281740.

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