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Publication Date: 2002
Publisher: Cengage South-Western
O'Malia, Thomas J., Whistler, Margaret M.
South-Western Publishing is pleased to present this Pre-Release edition of The Entrepreneurial Journey. Authored by Tom O'Malia, Director of the Grief Center for Entrepreneurship, Marshall School of Business, University of Southern California, and Margaret Whistler, Director of Operations for MedReviews, LCC. The Entrepreneurial Journey is a unique, new text in entrepreneurship that is like no other. It offers a pragmatic, "how to" approach and gives the rules of the road for a successful entrepreneurial venture. There are no ultimate theories or absolute rules in entrepreneurship-- just the myriad of paths that have been traveled before by successful entrepreneurs. These are presented as case studies and framed in such a way as to identify the concepts and approaches that have led to prosperity for many others.O'Malia, Thomas J. is the author of 'Entrepreneurial Journey Pre-Release', published 2002 under ISBN 9780324176889 and ISBN 0324176880.
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