713223

9780805833508

Entertainment Education

Entertainment Education
$70.12
$3.95 Shipping
  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
    84%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.

   30-day money back guarantee
$29.96
$3.95 Shipping
List Price
$49.95
Discount
40% Off
You Save
$19.99

  • Condition: Very Good
  • Provider: Title Wave Books Contact
  • Provider Rating:
    93%
  • Ships From: Albuquerque, NM
  • Shipping: Standard, Expedited
  • Comments: Ships within 24 hours!softcover, minor shelf wear, clean pages

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780805833508
  • ISBN: 0805833501
  • Publication Date: 1999
  • Publisher: Erlbaum Associates, Incorporated, Lawrence

AUTHOR

Singhal, Arvind, Rogers, Everett M.

SUMMARY

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.Singhal, Arvind is the author of 'Entertainment Education', published 1999 under ISBN 9780805833508 and ISBN 0805833501.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.