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9780750663595

Emarketing Excellence, Second Edition (Emarketing Essentials)

Emarketing Excellence, Second Edition (Emarketing Essentials)

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Product details

  • ISBN-13: 9780750663595
  • ISBN: 0750663596
  • Edition: 2
  • Publication Date: 2005
  • Publisher: Butterworth-Heinemann

AUTHOR

PR Smith, Dave Chaffey

SUMMARY

Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.PR Smith is the author of 'Emarketing Excellence, Second Edition (Emarketing Essentials)', published 2005 under ISBN 9780750663595 and ISBN 0750663596.

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