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9780324175950

Electronic Marketing Integrating Electronic Resources into the Marketing Process

Electronic Marketing Integrating Electronic Resources into the Marketing Process
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  • Condition: Very Good
  • Provider: HippoBooks Contact
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780324175950
  • ISBN: 0324175957
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Cengage South-Western

AUTHOR

Reedy, Joel, Schullo, Shauna J.

SUMMARY

'Electronic Marketing' is a guide for the marketing student to understand and integrate electronic resources into the learning process. It builds on the interest in evolving Internet marketing and includes an instructor's resource CD-ROM.Reedy, Joel is the author of 'Electronic Marketing Integrating Electronic Resources into the Marketing Process', published 2003 under ISBN 9780324175950 and ISBN 0324175957.

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