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Publication Date: 2003
Publisher: Cengage South-Western
Reedy, Joel, Schullo, Shauna J.
'Electronic Marketing' is a guide for the marketing student to understand and integrate electronic resources into the learning process. It builds on the interest in evolving Internet marketing and includes an instructor's resource CD-ROM.Reedy, Joel is the author of 'Electronic Marketing Integrating Electronic Resources into the Marketing Process', published 2003 under ISBN 9780324175950 and ISBN 0324175957.