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9780130653017

Electronic Commerce 2002: A Managerial Perspective

Electronic Commerce 2002: A Managerial Perspective
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  • ISBN-13: 9780130653017
  • ISBN: 0130653012
  • Edition: 2
  • Publication Date: 2001
  • Publisher: Prentice Hall PTR

AUTHOR

Turban, Efraim, Chung, H. Michael, King, David

SUMMARY

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002 is ComprEhensive: It Contains 19 Chapters and 5 Appendices. AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts. COmplete: It Integrates www.prenhall.com/turban interactive Study Guide, Technology Updates, and Added Appendices. Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials. Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting. CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents. Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies. InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology. and... Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to LifeNow Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition. Your One Source for E-COMMERCE.Turban, Efraim is the author of 'Electronic Commerce 2002: A Managerial Perspective', published 2001 under ISBN 9780130653017 and ISBN 0130653012.

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