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Publication Date: 2005
Publisher: Prentice Hall
Scarborough, Norman M., Zimmerer, Thomas W.
For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).Scarborough, Norman M. is the author of 'Effective Small Business Management An Entrepreneurial Approach', published 2005 under ISBN 9780131469846 and ISBN 0131469843.
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