E-Marketing Capitalizing on Technology

In the new electronic world of commerce, E-Marketing is all important. Companies such as Amazon.com, eBay, Priceline.com and thousands of others are spending significant percentages of their revenues on marketing to achieve brand awareness, to attract customers, to generate customer loyalty, and to sell merchandise of all kinds, whether consumer oriented or business-to-business. E-Marketing tells how marketing functions in a rapidly changing, non-linear, interactive environment. Here, the issues of new product development and introduction, distribution, and database management are explored and answered. Business models are discussed at length. So too are the legal and ethical issues. E-Marketing is an essential addition to the shelf of everyone involved with the internet and the world-wide-web.-- Completely up-to-date.-- Stresses the importance of data collection and management.-- Provides in-depth information about an essential business concern.Kleindl, Brad Alan is the author of 'E-Marketing Capitalizing on Technology' with ISBN 9780324074727 and ISBN 0324074727.