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Publisher: Addison-Wesley Longman, Incorporated
Laudon, Kenneth C., Traver, Carol G.
E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce. Some features of this unprecedented Web site are: - Editorials by Ken Laudon on e-commerce topics - Timely reviews of research literature organized by discipline and topic - Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book - Streaming video lectures for key material - Tutorials on developing some technical skills useful in E-commerce - Testing and diagnostic tools for students - Interactive exercises and student Web-based projectsLaudon, Kenneth C. is the author of 'E-Commerce Business, Technology, Society' with ISBN 9780321122025 and ISBN 032112202X.