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9780618519880

E-business:Strategic Thinking and Practice Volume of ...canzer-e-business Strategic Thinking and Practice

E-business:Strategic Thinking and Practice Volume of ...canzer-e-business Strategic Thinking and Practice
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  • ISBN-13: 9780618519880
  • ISBN: 0618519882
  • Edition: 2
  • Publication Date: 2005
  • Publisher: CENGAGE Learning

AUTHOR

Canzer, Brahm

SUMMARY

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.Canzer, Brahm is the author of 'E-business:Strategic Thinking and Practice Volume of ...canzer-e-business Strategic Thinking and Practice', published 2005 under ISBN 9780618519880 and ISBN 0618519882.

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