From the Preface... "The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge to study empirically, since by the time any data were gathered the environment had changed. Students were provided with timely examples and practices about e-business marketing, yet because those practices and examples 'aged' prematurely in this environment, their education was not timeless. Understanding the Internet's role in marketing requires bothtimely(situation-relevant) andtimeless(part of a larger general concept) information."Albert, Terri C. is the author of 'E-Business Marketing', published 2002 under ISBN 9780130352910 and ISBN 0130352918.