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9780130323644

E-Business and E-Commerce for Managers

E-Business and E-Commerce for Managers
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  • ISBN-13: 9780130323644
  • ISBN: 0130323640
  • Publication Date: 2001
  • Publisher: Prentice Hall PTR

AUTHOR

Deitel, Harvey M., Deitel, Paul J., Steinbuhler, Kate

SUMMARY

Dr. Harvey M. DeitelandPaul J. Deitelare the principals of Deitel & Associates, Inc., the internationally recognized corporate training and content-creation organization specializing in e-Business, e -Commerce, Internet, World Wide Web and software technologies. Ine-Business & e-Commerce for Managers, the Deitels and their colleague,Kate Steinbuhler, discuss the Internet, the Web, e-Business and e-Commerce topics including: e-Business/e-Commerce Models "Clicks-and-Mortar" Businesses Building e-Businesses Turnkey e-Business Solutions Online Monetary Transactions Hardware, Software, Communications Wireless Internet and m-Business Internet Security/Digital Signatures Public Key Cryptography/SSL/SET e-Marketing/e-Advertising Partnering/Affiliate Program Models e-Customer Relationship Management Legal/Ethical Issues/Internet Taxation Copyright/File Sharing Privacy/Personalization/Cookies Globalization/Localization Social and Political Issues/Cybercrime Web Access for People with Disabilities Online Industries Online Banking and Investing e-Learning/Web-Based Training e-Publishing/Online News Services Online Entertainment/Interactive Television Online Career Services e-Business & e-Commerce for Managersincludes extensive pedagogic features: Terminology, chapter summaries, self-review exercises and answers, exercises Internet and World Wide Web resources sections with URLs of important Web sites Challenging projects that encourage students to visit and analyze key Web sites A unique feature of the book is theoptional case study on programming an e-business.Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teachesHTMLthrough the intermediate level and carefully introduces eight other popular technologies for building e-businesses:JavaScript(for making Web pages dynamic),ASP(Active Server Pages; for processing client requests),VBScript(for programming the business logic on the server),ADO(ActiveX Data Objects; for generically accessing a variety of databases),SQL(for making database queries),HTTP(HyperText Transfer Protocol; for transferring information over the Web),XML(eXtensible Markup Language; for describing data) andXSL(eXtensible Stylesheet Language; for formattingXML-encoded data). e-Business & e-Commerce for Managersis the centerpiece of a complete family of resources for teaching and learning e-Business & e-Commerce, including companion Web sites.Deitel, Harvey M. is the author of 'E-Business and E-Commerce for Managers', published 2001 under ISBN 9780130323644 and ISBN 0130323640.

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