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9780131913615

Don't Just Relate--Advocate! A Blueprint For Profit In The Era Of Customer Power

Don't Just Relate--Advocate! A Blueprint For Profit In The Era Of Customer Power
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  • Condition: Good
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  • ISBN-13: 9780131913615
  • ISBN: 0131913611
  • Publication Date: 2005
  • Publisher: Wharton School Publishing

AUTHOR

Urban, Glen

SUMMARY

Glen Urban is the David Austin Professor of Marketing at MIT's Alfred P. Sloan School of Management, and co-founder/chairman of Experion Systems Inc.Urban, Glen is the author of 'Don't Just Relate--Advocate! A Blueprint For Profit In The Era Of Customer Power', published 2005 under ISBN 9780131913615 and ISBN 0131913611.

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