This book features a hundred new ideas for raising money to fund the arts. Each idea is clearly presented in a CPR format - Challenge, Plan, Result - and illustrated with a reproduction of the brochure or poster used in the actual fundraising campaign.Reiss, Alvin H. is the author of 'Don't Just Applaud-Send Money! The Most Successful Strategies for Funding and Marketing the Arts' with ISBN 9781559361057 and ISBN 1559361050.
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